Formation of the Ukraine’s image in the media space of Spain (1991—2013)

Ілюк, Тетяна Василівна and Гетманенко, К.В. (2024) Formation of the Ukraine’s image in the media space of Spain (1991—2013) Український історичний журнал (5). pp. 156-173. ISSN 0130-5247

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Abstract

Th e purpose is to study the formation of stereotypes of the image of Ukraine in the Spanish media from the moment of independence to the beginning of the war against our state. Th e key image characteristics of Ukraine were identifi ed, their transformation in the process of historical development was traced, and the factors that infl uenced the formation of the national image were clarifi ed. Th e scientifi c novelty consists in the reconstruction of a complex image of our country in the eyes of the Spanish-speaking audience, carried out based on the analysis of a wide source base of materials from two leading Spanish media (13 046 publications were processed). Th e work is interdisciplinary. During its preparation, methods of monitoring, content and discourse analysis, and comparative analysis were used; the application of problem-chronological and historical-comparative methods made it possible to identify infl uencing factors and trace the process of image formation in its historical retrospect. Conclusions. As a result of the analysis, it was found that the attention of the Spanish-speaking world was, although not signifi cant, but showed constant tendencies toward the coverage of events in Ukraine. Th e main problem of Ukraine’s image during the studied period is the identifi cation with Russia and the Russian cultural space and the lack of a clear representation of its own national identity and cultural identity in the international arena. Th e lack of a strategic approach to the presentation of Ukraine led to the fact that the image was formed chaotically, and the presentation of the state was largely reduced to the coverage of signifi cant events in our history or high-profi le scandals. Th e consequence of the lack of systematic work on promoting our narratives and image formation was the dominance of negative connotations such as “corruption”, “weakness of the government”, and “poverty” in the information space of the mass media. On the other hand, the great potential of promoting cultural narratives, technological achievements, our identity and originality didn’t receive enough coverage and was mostly reduced to the coverage of iconic sports or cultural events or personalities (which, moreover, were oft en even attributed to Russian culture). Th e situation changed aft er the Orange Revolution when the initial understanding of Ukraine as a European country appeared — however, only aft er the Euromaidan events we saw that the narratives of “post-Soviet republic” and “Slavic people” were being replaced by the perception of “Eastern European country”, “strategic element”, etc. At the same time, negative connotations don’t lose their weight, and the focus of attention shift s again very quickly to the shortcomings of the legal system, political crises, corruption, etc. Th e lack of promotion of our own cultural product, history, and national identity created a certain vacuum of understanding, which later allowed Russian propaganda to fi ll this niche and impose on a signifi cant part of the Spanish-speaking world the perception of our country as a country of Russian infl uence.

Item Type: Article
Uncontrolled Keywords: Ukraine’s image; media space of Spain; Spanish-speaking world,; image characteristics; narratives.
Subjects: Статті у базах даних > Index Copernicus
Статті у базах даних > Web of Science
Статті у періодичних виданнях > Фахові (входять до переліку фахових, затверджений МОН)
Divisions: Факультет права та міжнародних відносин > Кафедра міжнародних відносин
Depositing User: Тетяна Василівна Ілюк
Date Deposited: 20 Nov 2024 08:43
Last Modified: 06 Jan 2025 10:59
URI: https://elibrary.kubg.edu.ua/id/eprint/49556

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