Research and management of the price policy in the field of marketing services of the enterprise using modern information technologies in the conditions of sustainable development

Shulha, Olha and Arakelova, I. and Shulpina, B. and Tokareva, V. and Nahorna, O. and Khomiuk, N. and Sodoma, R. and Shmatkovska, T. (2024) Research and management of the price policy in the field of marketing services of the enterprise using modern information technologies in the conditions of sustainable development AD ALTA: Journal of Interdisciplinary research (14). pp. 240-244.

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Abstract

The article determines that in modern conditions of a competitive market environment, effective management of price policy is a crucial aspect of strategic marketing of enterprises. Modern approaches to pricing management in marketing services using modern information technologies are considered. Data analysis, price modelling tools, and automated management systems are essential to optimise pricing strategies effectively. The importance of considering demand, the competitive situation on the market and the total cost of services when setting prices by the enterprise is proven. The influence of digital platforms and online channels on the formation of prices and consumer value of the final product is analysed. The need to develop pricing strategies has been identified to enhance competitiveness and meet the needs of the modern market for marketing services.

Item Type: Article
Uncontrolled Keywords: pricing policy; marketing services; information technology; pricing management; competitiveness
Subjects: Статті у базах даних > Web of Science
Divisions: Факультет економіки та управління > Кафедра управління
Depositing User: Ольга Антонівна Шульга
Date Deposited: 11 Nov 2024 13:37
Last Modified: 11 Nov 2024 13:53
URI: https://elibrary.kubg.edu.ua/id/eprint/50136

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