Assessment of public trust in the media under martial law

Pohrebniak, Inha and Soshynska, Viktoriia and Kharamurza, Daria and Polishchuk, Tetiana and Fruktova, Yana (2024) Assessment of public trust in the media under martial law Amazonia Investiga, 13 (81). pp. 168-178. ISSN 2322-6307

[thumbnail of I_Pohrebniak_V_Soshynska_D_Kharamurza_T_Polishchuk_Y_Fruktova_AI_13(81)_FJ.pdf] Text
I_Pohrebniak_V_Soshynska_D_Kharamurza_T_Polishchuk_Y_Fruktova_AI_13(81)_FJ.pdf - Published Version

Download (491kB)

Abstract

The aim of the article is to analyse changes in trust in different types of media. The article revealed that the decreased trust in traditional media and the growing role of social networks during military conflicts significantly affect the information space and the public’s trust in traditional mass media. The results of the statistical analysis and linear regression indicate a steady trend of decreasing trust in mass media in the Ukrainian media space, which is at a level of 10% every year. The study assesses the level of public trust in the media under martial law, considering the ethical and philosophical aspects that influence trust formation. Interpreting the results, it is possible to point out the importance of adapting media strategies and communication approaches to maintain the trust of the audience and improve the quality of social dialogue, communication policy. A promising direction for further development is the study of the impact of long-term information campaigns on public trust in the media

Item Type: Article
Uncontrolled Keywords: information space; media resources; communication policy; moral orientation; ethical concepts
Subjects: Статті у базах даних > Index Copernicus
Divisions: Факультет журналістики > Кафедра журналістики та нових медіа
Факультет журналістики > Кафедра медіапродюсування та видавничої справи
Факультет журналістики > Кафедра реклами та зв’язків з громадськістю
Depositing User: Дар'я Вікторівна Харамурза
Date Deposited: 20 Dec 2024 16:29
Last Modified: 20 Dec 2024 16:29
URI: https://elibrary.kubg.edu.ua/id/eprint/50384

Actions (login required)

View Item View Item