The use of ethnic motifs in the corporate identity of Ukrainian fashion industry brands

Гаркін, Петро Володимирович (2024) The use of ethnic motifs in the corporate identity of Ukrainian fashion industry brands АРТ-платФОРМА (2). pp. 287-302. ISSN 2708-5325

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Abstract

The research results include an analysis and determination of the general characteristics of corporate identity of Ukrainian fashion industry brands. Implemented logo design projects of designer clothing brands are considered. The naming and its influence on economic aspects of business are analyzed. Examples of corporate identity utilizing specific elements of ethno-design are provided. Factors influencing the use of ethnic stylistic elements in the branding of Ukrainian designer clothing are analyzed. A principle for systematizing fashion industry brands based on indicators such as business sustainability and pricing is proposed. Specific promising directions for further studying the peculiarities of forming corporate identity of fashion industry brands in the context of the national economy are identified.

Item Type:	Article
Uncontrolled Keywords:	brand; branding; corporate identity; clothing; creative economy; ethno-design; fashion industry; logo; logotype
Subjects:	Статті у базах даних > Erih Plus Статті у періодичних виданнях > Збірники наукових праць
Divisions:	Факультет образотворчого мистецтва і дизайну > Кафедра дизайну
Depositing User:	Петро Володимирович Гаркін
Date Deposited:	05 Mar 2025 09:38
Last Modified:	05 Mar 2025 09:38
URI:	https://elibrary.kubg.edu.ua/id/eprint/51226

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