The role of artificial intelligence in the development of electronic international marketing communications

Юрченко, Олександр Анатолійович (2025) The role of artificial intelligence in the development of electronic international marketing communications Академічні Візії (39). ISSN 2786-586X

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Abstract

AI is playing an increasingly important role in international communications, opening up new opportunities for business, science, and international relations. However, in order to fully realize the potential of AI, a number of ethical and technical issues need to be addressed. The article examines the use of artificial intelligence, which is revolutionizing the field of international marketing communications. It is shown that AI makes it possible to automatically translate, recognize languages and optimize communications that allow people from different countries to interact effectively; analyze large amounts of data, allowing companies to create personalized offers for customers; use chatbots and virtual assistants that take on routine tasks, increasing the efficiency of business processes; apply blockchain and AI technologies that ensure transparency and security of transactions, building trust between partners; virtual and augmented reality. The article considers that artificial intelligence (AI) technologies build trust in international marketing relations. The main advantages of using artificial intelligence in electronic international marketing communications are highlighted: fast and accurate execution of tasks, which saves time and resources; the ability to process large amounts of data and simultaneously serve many users; creation of individual offers and experiences for each user; expanding access to information for people with different languages and needs. It is noted that the use of AI in international marketing communications raises ethical issues related to data bias, privacy protection, and lack of transparency of algorithms. The author considers the challenges and ethical issues related to the use of AI: the need to ensure the neutrality and objectivity of AI algorithms; protection of personal data and prevention of their unauthorized use; understanding how decisions are made based on AI to increase trust.

Item Type:	Article
Uncontrolled Keywords:	artificial intelligence; international communications; automatic translation; personalization; automation; trust; ethics; data bias; privacy; blockchain technologies; VR and AR
Subjects:	Статті у періодичних виданнях > Фахові (входять до переліку фахових, затверджений МОН)
Divisions:	Факультет економіки та управління > Кафедра міжнародної економіки
Depositing User:	доцент Олександр Анатолійович Юрченко
Date Deposited:	05 Mar 2025 09:26
Last Modified:	05 Mar 2025 09:26
URI:	https://elibrary.kubg.edu.ua/id/eprint/51230

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