Transnacional Media corporations and multimedia cjnglomerates in the era of information society

Малінін, Володимир Сергійович (2025) Transnacional Media corporations and multimedia cjnglomerates in the era of information society Вісник Львівського університету. Серія Журналістика (57). pp. 106-115. ISSN 2078-7324

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Abstract

The article attempts to analyze the historical analysis of the development of transnational media corporations and multimedia conglomerates in the era of information society. Silvio Berlusconi understood the importance of the media business better than others, since he was the first apart from competitors to buy up television, skillfully bypassing antitrust laws in the media industry. In Italy, private television and radio stations are prohibited from conducting nationwide information broadcasting. But it was Berlusconi who created such a phenomenon as telecracy, that is the power of television and its influence on politics. Telecracy is inherent in countries with autocracy. The phenomenon of the scandalously famous Berlusconi clearly illustrates the personification of politics and the reduction of the role of traditional institutions in the life of Italy. It was with the help of television that Berlusconi managed to mobilize the electorate. Telecracy is the domination of television, combined with politics and business, as an attempt to manage society through the media. In telecracy, television is self-sufficient, and politics becomes its tool; media structures themselves model political reality. The television screen is a completely special tool of manipulation, which has an amazing ability to “wash away” the difference between truth and lies. Even a clear lie presented through the television screen does not cause an automatic alarm signal in the viewer – his psychological defenses are turned off. The history of American entrepreneur Ted Turner, who created CNN, initially as a 24- hour cable news channel (Cable news network – CNN), the success and concept of CNN are analyzed. Turner’s transnational media corporation, which includes the CNN television channel and the CNN online media, is the most powerful in the world with the largest audience. The article demonstrates the merger of giant “Time Warner” and “America on-line” media corporations and the phenomenon of “media convergence”. The convergent or multimedia approach is now quite popular among transnational media corporations. Rupert Murdoch, who is the owner of News Corporation, chose a different strategy at the time of the “new economy” crisis and managed to use the political connections for media business in a timely manner.

Item Type:	Article
Uncontrolled Keywords:	transnational media corporations; multimedia conglomerates; media takeover; Silvio Berlusconi; media convergence
Subjects:	Статті у періодичних виданнях > Фахові (входять до переліку фахових, затверджений МОН)
Divisions:	Факультет журналістики > Кафедра міжнародної журналістики
Depositing User:	Володимир Малінін
Date Deposited:	20 May 2025 08:37
Last Modified:	20 May 2025 08:37
URI:	https://elibrary.kubg.edu.ua/id/eprint/51845

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