Information Technologies in Modeling the Impact of the Economic Environment on the Performance of Companies

Kuzheliev, Mykhailo та Nechyporenko, Alina та Danovych, Oleksandra та Osadchyi, Viacheslav та Sokolov, Volodymyr (2025) Information Technologies in Modeling the Impact of the Economic Environment on the Performance of Companies Workshop on Digital Economy Concepts and Technologies, 4029. с. 126-134. ISSN 1613-0073

Текст M_Kuzheliev_A_Nechyporenko_O_Danovych_V_Osadchyi_V_Sokolov_DECat_2025.pdf Download (613kB)

Анотація

The article investigates the use of information technologies to model the impact of the economic environment on the financial performance of companies (on the example of Adidas AG). The study is based on building an econometric model using EViews, which allows quantifying the impact of macroeconomic factors such as gross domestic product, inflation and unemployment on the income of Adidas AG. In the process of modeling, the least squares method was used, the significance of variables was assessed, and tests for autocorrelation, heteroscedasticity, normality of residuals distribution, and multicollinearity were performed. The results confirmed the high level of dependence of the company’s financial results on the dynamics of the external economic environment. The practical value of the study is to substantiate the feasibility of introducing digital information systems to support financial forecasting and strategic management in the context of economic instability.

Тип елементу :	Стаття
Ключові слова:	information technology; econometric modeling; forecasting; macroeconomic factors; financial results; regression analysis; economic environment
Типологія:	Статті у базах даних > Scopus (без квартилю)
Підрозділи:	Факультет інформаційних технологій та математики > Кафедра інформаційної та кібернетичної безпеки ім. професора Володимира Бурячка
Користувач, що депонує:	Павло Миколайович Складанний
Дата внесення:	13 Жов 2025 09:43
Останні зміни:	13 Жов 2025 09:43
URI:	https://elibrary.kubg.edu.ua/id/eprint/53164

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