Information Technologies in Modeling the Impact of the Economic Environment on the Performance of Companies

Kuzheliev, Mykhailo and Nechyporenko, Alina and Danovych, Oleksandra and Osadchyi, Viacheslav and Sokolov, Volodymyr (2025) Information Technologies in Modeling the Impact of the Economic Environment on the Performance of Companies Workshop on Digital Economy Concepts and Technologies, 4029. pp. 126-134. ISSN 1613-0073

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Abstract

The article investigates the use of information technologies to model the impact of the economic environment on the financial performance of companies (on the example of Adidas AG). The study is based on building an econometric model using EViews, which allows quantifying the impact of macroeconomic factors such as gross domestic product, inflation and unemployment on the income of Adidas AG. In the process of modeling, the least squares method was used, the significance of variables was assessed, and tests for autocorrelation, heteroscedasticity, normality of residuals distribution, and multicollinearity were performed. The results confirmed the high level of dependence of the company’s financial results on the dynamics of the external economic environment. The practical value of the study is to substantiate the feasibility of introducing digital information systems to support financial forecasting and strategic management in the context of economic instability.

Item Type:	Article
Uncontrolled Keywords:	information technology; econometric modeling; forecasting; macroeconomic factors; financial results; regression analysis; economic environment
Subjects:	Статті у базах даних > Scopus (без квартилю)
Divisions:	Факультет інформаційних технологій та математики > Кафедра інформаційної та кібернетичної безпеки ім. професора Володимира Бурячка
Depositing User:	Павло Миколайович Складанний
Date Deposited:	13 Oct 2025 09:43
Last Modified:	13 Oct 2025 09:43
URI:	https://elibrary.kubg.edu.ua/id/eprint/53164

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