Борець, Андрій Анатолійович (2025) Media Professionalism in Covering Socially Sensitive Content During The Russo-Ukrainian War International Journal of Basic and Applied Sciences, 14 (3). с. 9-16. ISSN 2394-5824, 2394-5832
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Текст
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Анотація
The article analyzes modern media professionals' approaches to covering socially sensitive content and creating effective communication. It is noted that in the conditions of the Russo-Ukrainian war, the concept of socially sensitive journalism has acquired special importance, because editorial offices are faced with tragedies and human suffering every day, raise socially important topics, and fight Russian disinformation. The object of our research was mobilization communication, because the attention of Ukrainian society today is drawn mainly to it to a great extent. The material for scientific research was journalistic publications from Ukrainian online media that relate to the topic of mobilization and the activities of centers for manning and social support (TCK and SP). Materials were selected and analyzed, including headlines that demonstrate value judgments, ethically incorrect nominations, emotionally colored formulations, determining positive and negative practices of presenting the topic of mobilization in the information space, and affecting the public mood of Ukrainians in war conditions. The challenges that Ukrainian media professionals face today when covering the topic of mobilization include investigated: ineffective state communication, constant updating of legislation, ambiguous comments on this phenomenon by officials, and hostile information attacks. The great responsibility in covering this topic by journalists was noted, as well as the mandatory observance of professional standards of reliability, accuracy, completeness, accessibility of information, maintaining a balance of opinions and points of view, and separating facts from value judgments. The importance of ethical norms was emphasized in compliance with the Code of Ethics of a Ukrainian Journalist. Recommendations are given for professional media coverage and the creation of correct mobilization communication through subtopics that concern Ukrainians the most: motivation to fulfill civic duty and voluntary entry into the ranks of the Armed Forces of Ukraine, compliance with legislative norms, the rights of mobilized people, fairness in decision-making, effective interaction of the TCK with units of the Armed Forces of Ukraine. Examples of positive practice are human-centricity and coverage of motivational stories, showing examples of successful mobilization. It is concluded that only by adhering to the principles of responsibility and professionalism, media professionals will be able to cover this topic qualitatively, without harming Ukraine’s defense capability and the approach to victory.
| Тип елементу : | Стаття |
|---|---|
| Ключові слова: | Ethics; Journalistic Standards; Media Professionalism; Mobilization; Russo-Ukrainian War; Socially Sensitive Content |
| Типологія: | Статті у базах даних > Scopus (без квартилю) |
| Підрозділи: | Факультет журналістики > Кафедра журналістики та нових медіа |
| Користувач, що депонує: | Андрій Анатолійович Борець |
| Дата внесення: | 30 Вер 2025 09:02 |
| Останні зміни: | 02 Жов 2025 13:06 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/53261 |
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