Artbook as a tool for preserving and popularizing local cultural heritage (on the example of the project "Proskuriv. Days and nights")

Бєлікова, Анастасія Вадимівна and Здор, Оксана Григорівна and Лихолат, Олена Віталіївна (2025) Artbook as a tool for preserving and popularizing local cultural heritage (on the example of the project "Proskuriv. Days and nights") Український мистецтвознавчий дискурс (4). pp. 17-32. ISSN 2786-5886, 2786-5894

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Abstract

This article explores the art book as an innovative tool for the preservation, promotion, and actualization of local cultural heritage within the context of contemporary visual-communicative practices. Based on an analysis of the author’s art book “Proskuriv. Days and Nights”, it examines the conceptual, compositional, and stylistic design solutions that synthesize graphic design, visual art, urban studies, and local historical narrative. The study employs an interdisciplinary methodology that integrates cultural, art-historical, design, historical-local, and communicative-narrative analyses. It confirms the dual nature of the art book as both an aesthetic object and a source of knowledge. The findings reveal that the strong visual dimension of art books – unlike traditional historical guides or reference books – helps create a “living” image of the city rather than merely presenting a set of facts. It is demonstrated that the art book generates a multi-layered visual-tactile space combining archival documents, photographs, personal stories, collages, maps, and specially designed illustrations, thus shaping an emotionally rich experience of engaging with local memory. The study argues that the art book serves as an effective cultural mediator, capable of transforming local historical and cultural content into a contemporary art product that not only preserves and interprets the past but also timulates the formation of new urban identity narratives. Emphasis is placed on the art book’s ability to convey meaning through the synthesis of image and text, creating an emotionally charged, informative, and accessible space for interacting with cultural memory. Furthermore, the research reveals that as an integrative art form, the art book facilitates deep immersion in historical and cultural contexts, turning the reader into an active participant in the process of comprehending artistic heritage. It is established that art books function primarily not as informational publications, but as valuable collectible artefacts and works of art objects capable of effectively representing their thematic focus and serving as prestigious gifts. Thanks to their artistic component, such art books expand their target audience, engaging a broad spectrum of consumers, particularly young people, including tourists, artists, designers, and enthusiasts of unconventional publications, thus enhancing their potential for popularization. The article also analyzes the stages of conceptual development of the author’s art book “Proskuriv. Days and Nights”, the process of selecting documentary materials, stylistic choices, and the visualization of historical layers of the urban environment. The significance of further research and the creation of similar interdisciplinary projects for other local contexts is highlighted as a means of activating cultural memory and attracting wide audiences.

Item Type:	Article
Uncontrolled Keywords:	art book; cultural heritage; local identity; visual communication; graphic design; Proskuriv; urban studies; visual-narrative space
Subjects:	Статті у періодичних виданнях > Фахові (входять до переліку фахових, затверджений МОН)
Divisions:	Факультет образотворчого мистецтва і дизайну > Кафедра дизайну
Depositing User:	Оксана Григорівна Здор
Date Deposited:	13 Oct 2025 08:48
Last Modified:	13 Oct 2025 08:48
URI:	https://elibrary.kubg.edu.ua/id/eprint/53386

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