Emotional and communicative enviroment of brand

Дьяченко, Роксолана Вікторівна and Бєлофастова, Таїсія Юріївна (2025) Emotional and communicative enviroment of brand Українська культура: минуле, сучасне, шляхи розвитку (50). pp. 527-531. ISSN 2518-1890

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Abstract

The article identifies and analyzes the main emotional and communicative environments that influence the brand identity of a hospitality establishment. The key element of successful branding is emotional and communicative identification, which contributes to the formation of a unique image, increasing customer loyalty and creating a competitive advantage for the establishment in the market. This is achieved primarily through high-quality service, atmosphere, design, an individualized approach to the needs of guests, the use of emotional tools in marketing, such as storytelling, visual communications, sound and sensory elements that evoke a s ense of authenticity and attachment to the brand in customers. The use of social networks, online platforms and virtual tours allows hospitality establishments to strengthen the emotional connection with customers, expand the audience, strengthen their reputation, and ensure sustainable development in the long term.

Item Type:	Article
Uncontrolled Keywords:	hospitality establishments; brand identity; emotional and communicative components; consumer loyalty
Subjects:	Статті у періодичних виданнях > Фахові (входять до переліку фахових, затверджений МОН)
Divisions:	Факультет журналістики > Кафедра реклами та зв’язків з громадськістю
Depositing User:	Доцент Роксолана Вікторівна Дьяченко
Date Deposited:	26 Nov 2025 13:53
Last Modified:	26 Nov 2025 13:53
URI:	https://elibrary.kubg.edu.ua/id/eprint/53913

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