Вишнякова, Карина Костянтинівна (2025) Інформаційна підтримка київського спортивного клубу «Parvov Brazilian Jiu-Jitsu Academy» у соціальних мережах [Composition] Перший (бакалаврський). Шифр академічної групи: ЖУРб-2-21-4.0д. Дата захисту: 17.06.2025, Київський столичний університет імені Бориса Грінченка.
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Abstract
This Bachelor's qualification paper is dedicated to the study and analysis of the role of digital communications, particularly Instagram and TikTok social networks, in the information support of children's sports clubs. The relevance of the topic is due to the constant growth of the importance of online presence for the successful functioning of organizations, especially in the field of "niche" sports services, where increasing competition and the need to attract a target audience require high-quality informational representation. The paper, using the example of the Kyiv children's sports club «Parvov Brazilian Jiu-Jitsu Academy», which specializes in Brazilian Jiu-Jitsu, examines the peculiarities of forming a positive image and effective interaction with parents and potential students. The potential of visually oriented platforms, such as Instagram and TikTok, for demonstrating the dynamics of the training process, the emotional intensity of competitions, team spirit, and the comprehensive benefits of Jiu-Jitsu for the physical and personal development of children was investigated. The analysis results revealed the key tasks of informational coverage of the club's activities: informing about the schedule and coaching staff, demonstrating the advantages of martial arts as a philosophy of education, and forming an understanding of the club as a friendly and professional community. Special attention was paid to the emotional engagement of the audience through the visual richness of the content. The work proves that social networks act not only as communication channels but also as full-fledged platforms for creating the club's brand, its ideology, and a community of like-minded people.
| Item Type: | Composition (Перший (бакалаврський)) |
|---|---|
| Uncontrolled Keywords: | digital communications; social networks; Instagram; TikTok; children's sports club; sport; wrestling; Brazilian Jiu-Jitsu; reputation; information support |
| Шифр освітньої програми: | 061.00.01 |
| Шифр академічної групи: | ЖУРб-2-21-4.0д |
| ПІБ наукового керівника: | Фруктова Яна Станіславівна |
| Дата захисту: | 17.06.2025 |
| Місце захисту: | Київський столичний університет імені Бориса Грінченка |
| Subjects: | Qualification works of applicants > Журналістика |
| Divisions: | Факультет журналістики > Кафедра журналістики та нових медіа |
| Depositing User: | Анастасія Микитівна Івлєва |
| Date Deposited: | 02 Dec 2025 13:16 |
| Last Modified: | 02 Dec 2025 13:16 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/54458 |
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