Forming the cultural and historical identity of the city of Chernihiv

Боровик, Максим Павлович (2025) Forming the cultural and historical identity of the city of Chernihiv [Composition] Другий (магістерський). Шифр академічної групи: КДТАм-1-20-1.4д. Дата захисту: 2025, Київський столичний університет імені Бориса Грінченка.

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Abstract

The purpose of this qualification work is to research the process of forming the cultural and historical identity of the city of Chernihiv and to determine its role in creating a recognizable, meaningful, and competitive urban image. The work reveals the importance of territorial identity as a key tool for developing urban communications, preserving historical memory, and increasing tourist attractiveness. Theoretical approaches to the formation of urban identity are described, including its tangible and intangible components that ensure the integrity and emotional expressiveness of the city's visual identification. The cultural and historical potential of Chernihiv is analyzed, highlighting architectural, symbolic, and narrative dominants that serve as key markers of urban identity. The current city brand is evaluated, identifying its strengths and problematic aspects, which laid the groundwork for the development of an updated concept. The principles of constructing modern identity, capable of combining aesthetic appeal, functionality, and the ability to form an emotional connection with the urban environment, are studied. Based on the research conducted, an author's concept of Chernihiv's cultural and historical identity has been created, combining minimalist forms with historical symbols, ornamental motifs, and natural images. A set of visual style elements has been developed, including a logo, custom font, graphic signs, palette, and illustrative materials, which form a coherent system of urban communication.

Item Type:	Composition (Другий (магістерський))
Uncontrolled Keywords:	city identity; visual style; urban branding; historical heritage; local identity; Ukrainian market
Шифр освітньої програми:	022.01.04 «Комунікаційний дизайн і територіальна айдентика»
Шифр академічної групи:	КДТАм-1-20-1.4д
ПІБ наукового керівника:	Карпов Віктор Васильович
Дата захисту:	2025
Місце захисту:	Київський столичний університет імені Бориса Грінченка
Subjects:	Qualification works of applicants > Комунікаційний дизайн і територіальна айдентика
Divisions:	Факультет образотворчого мистецтва і дизайну > Кафедра дизайну
Depositing User:	Володимир Ігорович Снігур
Date Deposited:	11 Dec 2025 00:11
Last Modified:	31 Dec 2025 23:23
URI:	https://elibrary.kubg.edu.ua/id/eprint/55054

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