Григор’єва, Віра Вадимівна (2025) [Composition] Другий (магістерський). Шифр академічної групи: КДТАм-1-20-1.4д. Дата захисту: 2025, Київський столичний університет імені Бориса Грінченка.

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Abstract

The aim of this qualification project is to explore the design of products aimed at improving consumers’ mental well-being, using the practical activities of the company «Poruch» as an example. The study describes the importance of mental health in ensuring human well-being and outlines the conditions necessary for creating effective products capable of positively influencing the user’s psycho-emotional state. Psychological and ergonomic factors that shape a comfortable physical environment and determine its impact on users have been analyzed. The Ukrainian competitive market of products for psychological support, current design trends, and behavioral characteristics of the target audience have been examined, which enabled the development of an appropriate visual style. The key features of the company «Poruch», including its mission, values, and product range, have been identified. Additionally, the foundations of designing corporate identity capable of combining aesthetic and therapeutic effects have been explored. The developed visual style concept emphasizes the importance of creating a coherent brand image as a key tool for influencing the psycho-emotional state of consumers. As a result, the obtained materials can be used for the development of the segment of therapeutic products aimed at improving mental health.

Item Type:	Composition (Другий (магістерський))
Uncontrolled Keywords:	mental well-being; visual style; brand identity; physical environment; therapeutic products; Ukrainian market
Шифр освітньої програми:	022.01.04 «Комунікаційний дизайн і територіальна айдентика»
Шифр академічної групи:	КДТАм-1-20-1.4д
ПІБ наукового керівника:	Карпов Віктор Васильович
Дата захисту:	2025
Місце захисту:	Київський столичний університет імені Бориса Грінченка
Subjects:	Qualification works of applicants > Комунікаційний дизайн і територіальна айдентика
Divisions:	Факультет образотворчого мистецтва і дизайну > Кафедра дизайну
Depositing User:	Володимир Ігорович Снігур
Date Deposited:	22 Dec 2025 16:57
Last Modified:	11 Jun 2026 20:45
URI:	https://elibrary.kubg.edu.ua/id/eprint/55064

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