Learning professional vocabulary in practical classes for marketing students

Мельник, Оксана Володимирівна (2025) Learning professional vocabulary in practical classes for marketing students 5th International Scientific and Practical Conference «Research in Science, Technology and Economics» (49). с. 561-564. ISSN 979-8-89704-985-1

Текст (LEARNING PROFESSIONAL VOCABULARY IN PRACTICAL CLASSES FOR MARKETING STUDENTS) Melnyk_O&st M_T&B thesis_Luxembourg.pdf - Опублікована версія Download (424kB)

Анотація

The article examines the importance of learning professional English vocabulary for marketing students in the context of modern educational and business requirements. As marketing is a dynamic, innovation-driven field, students must acquire a broad range of industry-specific terminology to effectively participate in professional communication and analyze real marketing cases [1, p. 14]. The paper discusses key methods of teaching vocabulary in practical classes, including task-based learning, case studies, simulations, and the use of authentic materials [2, p. 30]. Emphasis is placed on digital tools and communicative activities aimed at helping students apply vocabulary in realistic professional contexts. Mastering professional marketing vocabulary enhances students’ communicative competence and supports their integration into the global business environment [3, p. 45].

Тип елементу :	Стаття
Ключові слова:	marketing vocabulary; ESP; practical classes; professional communication; terminology acquisition; case-study; digital tools
Типологія:	Статті у періодичних виданнях > Збірники наукових праць Наукові конференції > Міжнародні
Підрозділи:	Факультет романо-германської філології > Кафедра англійської мови та комунікації
Користувач, що депонує:	Оксана Володимирівна Мельник
Дата внесення:	23 Груд 2025 10:59
Останні зміни:	24 Груд 2025 13:12
URI:	https://elibrary.kubg.edu.ua/id/eprint/55069

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