Малиш, Каріна Миколаївна (2025) Створення та просування youtube-каналу на суспільно-політичну тематику [Composition] Другий (магістерський). Шифр академічної групи: ЖУРм-1-24-1.4д. Дата захисту: 17.12.2025, Київський столичний університет імені Бориса Грінченка.
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Abstract
The master's thesis is devoted to the study of the features of the creation and promotion of authorial media projects on video platforms during the full-scale war in Ukraine. The central object of the study was the media project «Puls Realnosti», created to document the personal stories of Ukrainians. The first section analyzes the legal aspects of the work of journalists under martial law, the features of the functioning of the Ukrainian information space and the genre specificity of interviews and reporting as the main formats of the project. The second section is devoted to a comparative analysis of competitive media projects and the development of the concept of the «Puls Realnosti» channel. The third section describes in detail the project's communication strategy, the principles of multi-platform distribution and the results of promotion. As a result of the project, three full-length videos were created. The total audience of the project is 142 subscribers on YouTube, 308 on TikTok and 33 on Telegram. The greatest reach was obtained on the TikTok platform (up to 86.7 thousand views), and the maximum result on YouTube was 2.1 thousand views. The result of the master's thesis was the creation and development of a socially important socio-political media project that raises the issue of war. The conclusions obtained prove the importance of journalistic work in war conditions and demonstrate the potential for further development and professional improvement of the media project «Puls Realnosti».
| Item Type: | Composition (Другий (магістерський)) |
|---|---|
| Uncontrolled Keywords: | journalism; interview; reportage; media project; promotion on social networks |
| Шифр освітньої програми: | 061.00.01 |
| Шифр академічної групи: | ЖУРм-1-24-1.4д |
| ПІБ наукового керівника: | Георгієвська Вікторія Володимирівна |
| Дата захисту: | 17.12.2025 |
| Місце захисту: | Київський столичний університет імені Бориса Грінченка |
| Subjects: | Qualification works of applicants > Журналістика |
| Divisions: | Факультет журналістики > Кафедра журналістики та нових медіа |
| Depositing User: | Анастасія Микитівна Івлєва |
| Date Deposited: | 19 Dec 2025 13:19 |
| Last Modified: | 19 Dec 2025 13:19 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/55385 |
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