Brand Identity of «Diamora» Jewellery in Modern Trends of Visual Identity

Плахотнюк, Катерина Вікторівна (2025) Brand Identity of «Diamora» Jewellery in Modern Trends of Visual Identity [Composition] Другий (магістерський). Шифр академічної групи: КДТАм-1-20-1.4д. Дата захисту: 2025, Київський столичний університет імені Бориса Грінченка.

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Abstract

Plakhotniuk K. V. Brand Identity of «Diamora» Jewellery in Modern Trends of Visual Identity Formation. Kyiv. Borys Grinchenko Kyiv Metropolitan University, 2025. ?? p. The qualification paper is devoted to the study of contemporary trends in the formation of visual identity for jewelry brands and to the practical development of the identity system for the brand “Diamora.” The research substantiates the role of graphic identity as a crucial tool for communication, emotional influence, and brand differentiation in a highly competitive market. Special attention is given to the analysis of minimalism, geometric principles, personalized visual solutions, and cultural factors that shape the image of a modern jewelry brand. A comparative study of leading international brands was conducted, allowing the identification of key design approaches relevant to the luxury mass market segment. The practical part of the qualification paper focuses on the creation of a comprehensive stylistic system for the brand “Diamora,” including a logo, color palette, typography, graphic elements, a pattern, and applications of the identity across printed and digital media. The developed identity is based on the concept of “accessible luxury” and interprets the diamond as a symbol of inner value, harmony, and refined elegance. Particular emphasis is placed on the adaptability of the identity, its functionality, and its correspondence to the aesthetic needs of the target audience. The results of the work demonstrate that visual identity in the jewelry sector performs not only aesthetic and identification functions but also establishes a stable emotional connection between the brand and the consumer. The “Diamora” brand represents an example of integrating contemporary design trends into practical identity development and confirms the importance of a cohesive and well-structured graphic system in shaping a competitive brand.

Item Type:	Composition (Другий (магістерський))
Uncontrolled Keywords:	graphic design; branding; visual identity; jewelry brand; minimalism; Diamora
Шифр освітньої програми:	022.01.04 «Комунікаційний дизайн і територіальна айдентика»
Шифр академічної групи:	КДТАм-1-20-1.4д
ПІБ наукового керівника:	Волгін Юрій Євгенович
Дата захисту:	2025
Місце захисту:	Київський столичний університет імені Бориса Грінченка
Subjects:	Qualification works of applicants > Комунікаційний дизайн і територіальна айдентика
Divisions:	Факультет образотворчого мистецтва і дизайну > Кафедра дизайну
Depositing User:	Володимир Ігорович Снігур
Date Deposited:	01 Jan 2026 00:04
Last Modified:	01 Jan 2026 00:04
URI:	https://elibrary.kubg.edu.ua/id/eprint/55808

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