Using internet memes to develop university students’ cognitive orientation in foreign language learning

Бровко, Катерина Андріївна and Ліндіта, Шкендері (2025) Using internet memes to develop university students’ cognitive orientation in foreign language learning Інноваційна педагогіка (89). pp. 287-290. ISSN 2663-6085

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Abstract

The article examines the educational potential of Internet memes as a contemporary multimodal tool for fostering university students’ cognitive orientation during the process of learning a foreign language. Based on an analysis of works by foreign and Ukrainian scholars, the essence of the concept «Internet meme» is revealed, and its linguistic, cultural, and communicative characteristics are outlined. It is emphasized that Internet memes, by combining visual content, humor, cultural references, and linguistic innovations, contribute to the development of critical thinking, the activation of cognitive processes, and increased student motivation. The study demonstrates that Internet memes are effective in foreign-language instruction when working with slang items, phrasal verbs, idioms, and intentional lexical or grammatical errors, thereby fostering language sensitivity and bringing the learning process closer to real communication contexts. Particular attention is paid to the didactic possibilities of using Internet memes during practical foreign language classes, including content analysis, error correction, context interpretation, and creating original memes via online platforms. It is proven that the use of Internet memes enhances students’ emotional engagement, encourages lively discussions, and strengthens the interactivity of the learning environment. The study concludes that the integration of Internet memes into the educational process is a promising direction for improving foreign language teaching methodology, one that aligns with the informational needs and communicative practices of Generation Z. The article also highlights the prospects for further research on the use of Internet memes as a means of forming the cognitive orientation of university students in the process of learning foreign languages, in particular in the context of their influence on various language skills, as well as methodological recommendations for their effective use in the educational process

Item Type:	Article
Uncontrolled Keywords:	cognitive orientation; students; university; foreign language (FL); Internet memes; motivation
Subjects:	Статті у базах даних > Index Copernicus Статті у періодичних виданнях > Фахові (входять до переліку фахових, затверджений МОН)
Divisions:	Факультет романо-германської філології > Кафедра англійської мови та комунікації
Depositing User:	Катерина Андріївна Бровко
Date Deposited:	28 Jan 2026 08:41
Last Modified:	28 Jan 2026 08:41
URI:	https://elibrary.kubg.edu.ua/id/eprint/56198

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