Art startup between creativity and the market: opportunities of erasmus for young entrepreneurs

Братусь, Іван Вікторович and Орленко, Ольга Сергіївна and Бернат, Леонід Анатолійович and Малинка, Петро Олексійович (2026) Art startup between creativity and the market: opportunities of erasmus for young entrepreneurs Міжнародний науковий журнал грааль науки (63). pp. 169-179. ISSN 2710-3056

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Abstract

The article examines the role of the Erasmus for Young Entrepreneurs program as a tool for developing art startups within the framework of European policies supporting small and medium-sized enterprises. The mechanisms of international mobility, mentorship, and networking are analyzed as components that contribute to the development of entrepreneurial competencies among representatives of creative industries. The structure of the program, participation criteria, contractual framework, and financial support model, which provides partial reimbursement of accommodation and travel expenses, are outlined. Special attention is given to practical tools — shadowing, joint project implementation, market research, and marketing activities — that ensure the transformation of a creative idea into a viable business model. The role of Ukrainian artists in the program and the potential for integrating their startups into the European economic space are analyzed. The significance of the program as a factor in reducing startup risks, expanding market opportunities, and enhancing the competitiveness of creative enterprises is substantiated. Prospects for applying acquired knowledge and skills to the development of the national creative industries sector are highlighted, emphasizing the synergy between creative self-realization and economic efficiency. The article aims to evaluate the institutional, economic, and practical aspects of the program to form a comprehensive approach to supporting artistic entrepreneurship in Ukraine.

Item Type:	Article
Uncontrolled Keywords:	Art startup; creative industries; entrepreneurial competencies; international mobility; SME; financial support; networking; business model; cultural economics; European integration
Subjects:	Статті у періодичних виданнях > Фахові (входять до переліку фахових, затверджений МОН)
Divisions:	Факультет образотворчого мистецтва і дизайну > Кафедра образотворчого мистецтва
Depositing User:	Ольга Орленко
Date Deposited:	11 Mar 2026 17:17
Last Modified:	11 Mar 2026 17:17
URI:	https://elibrary.kubg.edu.ua/id/eprint/56608

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