Русін, Богдан Михайлович (2025) Русін Б.М. Українська культура та мистецтво у світовому медіапросторі: створення авторського контенту та просування через соціальні мережі «ТікТок» та «Інстаграм» [Composition] Перший (бакалаврський). Шифр академічної групи: МЖб-1-21-4.0д. Дата захисту: 18.06.2025, Київський столичний університет імені Бориса Грінченка.
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Abstract
The relevance of the research stems from the growing role of digital media in shaping cultural identity and disseminating national heritage in the global information space. This bachelor’s thesis explores the processes of creating, structuring, and promoting original cultural content through the case study of the media project KLEKIT CULTURE, implemented on social media platforms Instagram and TikTok. The research examines the theoretical foundations of the global media space, digital culture, contemporary art, and the specific features of audience formation in social networks. A systematic analysis of the target audience was conducted, including its needs, interests, and behavioral characteristics, which informed the development of an effective content strategy and visual identity for the project. The methodological framework of the research includes content analysis, user surveys, statistical data monitoring, and expert evaluation. The implemented media project is bilingual (Ukrainian and English), which broadens its geographic reach and promotes Ukrainian culture within the international community. The project is distinguished by its unique visual style, combining traditional national elements with contemporary design solutions, and by its thematic diversity, covering history, art, traditions, and modern cultural trends. Emphasis is placed on interactive formats and platform-specific adaptations, ensuring a high level of audience engagement. The practical value of the thesis lies in the creation of a successful example of an authorial cultural media project that combines an educational mission with the use of modern marketing tools. The research findings can be applied in the fields of cultural diplomacy, digital marketing, and can serve as a basis for further academic research in new media and international digital journalism. Thus, this bachelor’s thesis contributes to the understanding of the role of digital media in shaping cultural discourse and demonstrates the effectiveness of a comprehensive approach to the creation and promotion of authorial content in today’s digital environment.
| Item Type: | Composition (Перший (бакалаврський)) |
|---|---|
| Uncontrolled Keywords: | Ukrainian culture; author’s content; social media; Instagram; TikTok |
| Шифр освітньої програми: | 061.00.05 |
| Шифр академічної групи: | МЖб-1-21-4.0д |
| ПІБ наукового керівника: | Гондюл Олександра Дмитрівна |
| Дата захисту: | 18.06.2025 |
| Місце захисту: | Київський столичний університет імені Бориса Грінченка |
| Subjects: | Qualification works of applicants > Міжнародна журналістика |
| Divisions: | Факультет журналістики > Кафедра міжнародної журналістики |
| Depositing User: | Анастасія Микитівна Івлєва |
| Date Deposited: | 24 Mar 2026 11:03 |
| Last Modified: | 24 Mar 2026 11:03 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/56729 |
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