Лозицька, Еліза Сергіївна (2025) Авторський англомовний інстаграм-проєкт про українські та світові тенденції SMM, дизайну та візуальної комунікації: розроблення контенту та залучення цільової аудиторії [Composition] Перший (бакалаврський). Шифр академічної групи: МЖб-1-21-4.0д. Дата захисту: 18.06.2025, Київський столичний університет імені Бориса Грінченка.
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Abstract
The bachelor's thesis is devoted to the study of modern approaches to the creation and promotion of digital content on social networks through the prism of the author's English-language Instagram project “trendpulse.smm”. The study covers key aspects of SMM trends, graphic design and visual communication in the context of the rapid growth of the digital industry and changes in information consumption. The work is based on a comprehensive analysis of the latest trends in digital marketing, including strategic thinking, algorithmic analytics, and visuals as tools for building effective communication with the audience. The central focus of the research is the development of an author's Instagram project that performs an educational function and popularizes Ukrainian experience in the field of SMM and design at the international level. The trendpulse.smm project demonstrates the importance of a practical approach to covering information, from selecting trending topics and visual solutions to creating content adapted to current Instagram algorithms and audience preferences. The emphasis is placed on combining theoretical knowledge and practical experience to create a high-quality media product that can attract and retain an interested community. The study identified the key principles of creating an author's blog, including visual identity, strategic structuring of sections, analysis of the target audience, and integration of relevant tools. The survey confirmed the relevance of the chosen topics and identified the main information needs of the target group. The completed project has become not only an example of modern digital media, but also a practical tool in the work of professionals in the field. Thus, the bachelor's project “trendpulse.smm” is a contribution to understanding the role of content, design, and analytics in digital communication, offers an example of the effective implementation of an author's digital project, and opens up prospects for further research in the field of new media, international visual journalism, and SMM strategies in a global context.
| Item Type: | Composition (Перший (бакалаврський)) |
|---|---|
| Uncontrolled Keywords: | trends; design; visual communication; SMM |
| Шифр освітньої програми: | 061.00.05 |
| Шифр академічної групи: | МЖб-1-21-4.0д |
| ПІБ наукового керівника: | Гондюл Олександра Дмитрівна |
| Дата захисту: | 18.06.2025 |
| Місце захисту: | Київський столичний університет імені Бориса Грінченка |
| Subjects: | Qualification works of applicants > Міжнародна журналістика |
| Divisions: | Факультет журналістики > Кафедра міжнародної журналістики |
| Depositing User: | Анастасія Микитівна Івлєва |
| Date Deposited: | 24 Mar 2026 11:40 |
| Last Modified: | 24 Mar 2026 11:40 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/56735 |
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