Берендєєв, Валерій Олександрович (2025) Розроблення авторського двомовного інстаграм-проєкту для міжнародної аудиторії «Музичні новини: як Україна створює світові тренди» [Composition] Перший (бакалаврський). Шифр академічної групи: МЖб-2-21-4.0д. Дата захисту: 19.06.2025, Київський столичний університет імені Бориса Грінченка.
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Abstract
This bachelor’s thesis presents the development and theoretical substantiation of a media project titled “Ridnyi Zvuk” (“Native Sound”) – an informational Instagram page about Ukrainian music aimed at an international audience. The research encompasses an analysis of the role of social networks (specifically Instagram) in contemporary journalism, and an examination of the characteristics of bilingual content and the specifics of covering music-related topics. The study establishes the relevance of promoting Ukrainian musical culture abroad and defines the goal, tasks, object, and subject of the research. The practical section provides a detailed concept of the project, including its structure (sections such as “News”, “Interviews”, “Trends”, etc.), a palette of journalistic genres, visual solutions (logo and design style), and a description of the target audience. The technical and software tools used for implementing the Instagram project are listed, such as the smartphone, design and video editing software, and content planning instruments. During the work, a pilot version of the bilingual Instagram page was created, and documentation was prepared: examples of content (posts, stories, reels), a strategy for managing the page, and an analysis of its first month of operation. The obtained results demonstrate the effectiveness of the chosen model: the bilingual format ensured engagement from both Ukrainian and foreign audiences; the diverse content about Ukrainian music sparked interest and increased international followers’ awareness of cultural trends emerging from Ukraine. In the conclusions, it is summarized that Instagram can successfully serve as a platform for international journalism, and the developed “Ridnyi Zvuk” project confirmed the expediency and timeliness of the idea to popularize Ukrainian music news globally. This work is of practical value to journalism students and media professionals interested in social media management and promoting national cultural products at the global level.
| Item Type: | Composition (Перший (бакалаврський)) |
|---|---|
| Uncontrolled Keywords: | social networks; Instagram journalism; bilingual content; music journalism; Ukrainian music; international audience; media project |
| Шифр освітньої програми: | 061.00.05 |
| Шифр академічної групи: | МЖб-2-21-4.0д |
| ПІБ наукового керівника: | Мураховський Денис Анатолійович |
| Дата захисту: | 19.06.2025 |
| Місце захисту: | Київський столичний університет імені Бориса Грінченка |
| Subjects: | Qualification works of applicants > Міжнародна журналістика |
| Divisions: | Факультет журналістики > Кафедра міжнародної журналістики |
| Depositing User: | Анастасія Микитівна Івлєва |
| Date Deposited: | 25 Mar 2026 09:54 |
| Last Modified: | 25 Mar 2026 09:54 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/56778 |
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