Advocacy campaign stakeholder management

Лехолетова, Марина Миколаївна and Сапіга, Світлана Володимирівна (2026) Advocacy campaign stakeholder management Публічне управління та соціальна робота: збірник наукових праць., 7 (1). pp. 164-171. ISSN 3041-1327

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Abstract

The article is devoted to the definition and characterization of the steps of stakeholder management of an advocacy campaign to protect the interests of vulnerable categories of the population. These steps include: identification of stakeholders; stakeholder analysis; development of a strategy for engaging identified stakeholders; work on stakeholder requirements and expectations; working meetings and assessment of stakeholder engagement. The influence of the role of stakeholders and their positions on possible solutions to the key problem in the effective implementation of an advocacy campaign to protect the interests of vulnerable categories of the population is revealed. The categories of stakeholders and their positions on solving the key problem of the advocacy campaign are analyzed: allies (share the key problem and agree with possible solutions); supporters (share the key problem, but offer other solutions); those who maintain neutrality (remain neutral towards the key problem); opponents (for them the key problem is not relevant and a priority); rivals (are in a position of denying the existence of the problem). Approaches to the classification of stakeholders of an advocacy campaign are systematized, to which four criteria are attributed (by position on the campaign; by level of influence and interest; by directness of relationship to the problem; by place in the campaign structure). It was concluded that in order to attract and establish partnership with stakeholders, it is important to collect the necessary information about them (who they are; their level of interest; who has influence on the advocacy campaign; who are their representatives and the channel of communication with them; what specifically the advocacy team needs from each, as well as what they need from the advocacy team; a communication plan).

Item Type:	Article
Additional Information:	Лехолетова М.М., Сапіга С.В. Управління зацікавленими сторонами (стейкхолдерами) адвокаційної кампанії. Публічне управління та соціальна робота: збірник наукових праць. 2026. № 1(7). С. 164–171. DOI: https://doi.org/10.32782/3041-1319/2026-1-23
Uncontrolled Keywords:	social advocacy; management; interested parties (stakeholders); strategy; communication; partnership; social workers; recipients of social services; vulnerable categories of the population
Subjects:	Статті у періодичних виданнях > Фахові (входять до переліку фахових, затверджений МОН)
Divisions:	Факультет психології, соціальної роботи та спеціальної освіти > Кафедра соціальної педагогіки та соціальної роботи
Depositing User:	Марина Миколаївна Лехолетова (Шеремета)
Date Deposited:	26 May 2026 07:14
Last Modified:	26 May 2026 07:14
URI:	https://elibrary.kubg.edu.ua/id/eprint/57530

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