Effective communication of the publishing industry with the involvement of opinion leaders

Єжижанська, Тетяна Сергіївна (2018) Effective communication of the publishing industry with the involvement of opinion leaders Матеріали наукового інтернет-симпозіуму "Міжкультурна комунікація постмодерної доби" (Луцьк, 20 травня 2018 року).

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Abstract

The article investigates the role of opinion leaders in the PP-activity of the book publishing house, defines the concept of "opinion leaders", deals with varieties of this category as a communicator. Taking into account the excellent characteristics of opinion leaders, trends in their behavior, specific psychological features, interests and certain common features are defined. The peculiarities of the communicative influence of opinion leaders on other people, which should be taken into account by the publishing house's PR manager, are described in detail.

Item Type: Article
Uncontrolled Keywords: opinion leaders; book publishers; public relations (PR); PR-communications; publishing communications
Subjects: Наукові конференції > Всеукраїнські
Divisions: Факультет журналістики > Кафедра медіапродюсування та видавничої справи
Depositing User: викладач Тетяна Сергіївна Єжижанська
Date Deposited: 05 Dec 2018 08:04
Last Modified: 22 Jan 2019 19:49
URI: https://elibrary.kubg.edu.ua/id/eprint/24991

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