Trofimov, Andrii та Matviienko, Larysa та Emishyants, Olga та Tretiakova, Yuliia та Zelenin, Vsevolod та Andrushchenko, Tetiana та Kotsiuba, Hanna (2019) Socio-Psychological Factors Of Corporate Loyalty International journal of scientific & Technology research, 8 (11). с. 3439-3442. ISSN 2277-8616
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Анотація
The main goal of this study was to identify the impact of socio-psychological factors (region of residence, cultural values, tolerance level) on the level of corporate loyalty (PsyCap). The research was conducted under the 122 Ukrainian participants from 4 specific groups. There were used such methods as «Communicative tolerance», «Short tolerance index» and PsyCap. The results show that the manifestation of corporate loyalty is influenced by the mentality of employees - their region of residence, the system of values. Commitment to power, tradition, and security combined with benevolence ensure that employees hope for long-term cooperation with their organization and have a positive attitude both to each other and to customers in the sales department. Hedonism, stimulation and self-direction allow employees to experience optimism in their workplace. But such a parameter as staff’s self-efficacy was ambiguous about value system. Achievements, self-direction and universalism expectedly increase the level of self-efficacy, but adherence to traditions, conformity and intention for security reduce the level of self-efficacy. Significantly increased loyalty of sales staff in the presence of a high level of communicative tolerance.
| Тип елементу : | Стаття |
|---|---|
| Ключові слова: | corporate loyalty; staff; employee; socio-psychological factors |
| Типологія: | Це архівна тематика Київського університету імені Бориса Грінченка > Статті у наукометричних базах > Scopus |
| Підрозділи: | Це архівні підрозділи Київського університету імені Бориса Грінченка > Інститут післядипломної освіти > Кафедра освітнього лідерства |
| Користувач, що депонує: | Віталій Олегович Бонар |
| Дата внесення: | 06 Груд 2019 06:57 |
| Останні зміни: | 06 Груд 2019 06:57 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/29572 |
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