Socio-Psychological Factors Of Corporate Loyalty

Trofimov, Andrii and Matviienko, Larysa and Emishyants, Olga and Tretiakova, Yuliia and Zelenin, Vsevolod and Andrushchenko, Tetiana and Kotsiuba, Hanna (2019) Socio-Psychological Factors Of Corporate Loyalty International journal of scientific & Technology research, 8 (11). pp. 3439-3442. ISSN 2277-8616

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The main goal of this study was to identify the impact of socio-psychological factors (region of residence, cultural values, tolerance level) on the level of corporate loyalty (PsyCap). The research was conducted under the 122 Ukrainian participants from 4 specific groups. There were used such methods as «Communicative tolerance», «Short tolerance index» and PsyCap. The results show that the manifestation of corporate loyalty is influenced by the mentality of employees - their region of residence, the system of values. Commitment to power, tradition, and security combined with benevolence ensure that employees hope for long-term cooperation with their organization and have a positive attitude both to each other and to customers in the sales department. Hedonism, stimulation and self-direction allow employees to experience optimism in their workplace. But such a parameter as staff’s self-efficacy was ambiguous about value system. Achievements, self-direction and universalism expectedly increase the level of self-efficacy, but adherence to traditions, conformity and intention for security reduce the level of self-efficacy. Significantly increased loyalty of sales staff in the presence of a high level of communicative tolerance.

Item Type: Article
Uncontrolled Keywords: corporate loyalty; staff; employee; socio-psychological factors
Subjects: Це архівна тематика Київського університету імені Бориса Грінченка > Статті у наукометричних базах > Scopus
Divisions: Це архівні підрозділи Київського університету імені Бориса Грінченка > Інститут післядипломної освіти > Кафедра освітнього лідерства
Depositing User: Віталій Олегович Бонар
Date Deposited: 06 Dec 2019 06:57
Last Modified: 06 Dec 2019 06:57

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