Ecotrends in Ukrainian book publishing

Романюк, Наталя Сергіївна (2022) Ecotrends in Ukrainian book publishing Український Інформаційний Простір. (2(10)). pp. 98-109. ISSN 2617-1244

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Abstract

The eco trends in Ukrainian book publishing are investigated in the article. The author suggests considering them in the following aspects: design, content, marketing, post-mar-keting, and organization. The design aspect reflects the material aspect of the book’s origin: the use of the colors and elements associated with purity, nature; FSC printing or use of recycled paper, etc. The aspect of the content focuses on the book’s origin informa-tional aspect. Currently, Ukrainian publishers have more books on eco-thematics of various targets and readerships (non-fiction editions and literary fiction for children, educational editions for schoolchildren and students, literary fiction for adults, popular non-fiction and scientific editions for adults, and popular publications). Among them are original publi-cations created by Ukrainian authors in the Ukrainian language, as well as translations from various languages. The marketing aspect reflects how characteristics associated with environmental friendliness are used to promote the book and its logistics: the use of rele-vant topics related to responsible consumption, preservation of forests and water bodies, climate change, etc., in direct and indirect advertising. The post-marketing stage occurs after the book has ended up with the consumer (bookcrossing and other ways of reusing the book). The organizational aspect shows how the publishing process is configured (“green office” and other elements of responsible consumption during production). The author also suggests topics for further research: in particular, to analyze various segments of publish-ing products; new technologies and approaches in book sustainable design; the impact of the war on the possibilities of ecological production of books in Ukraine; peculiarities of the implementation of the “green office” concept in Ukrainian publishing houses under normal conditions and conditions of war and pandemic, etc

Item Type:	Article
Uncontrolled Keywords:	ecobook; ecological literature; ecotrends in publishing; FSC; sustainable development goals; green office; Ukraine.
Subjects:	Це архівна тематика Київського університету імені Бориса Грінченка > Статті у наукометричних базах > Erih Plus Це архівна тематика Київського університету імені Бориса Грінченка > Статті у журналах > Фахові (входять до переліку фахових, затверджений МОН)
Divisions:	Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет журналістики > Кафедра медіапродюсування та видавничої справи
Depositing User:	Наталя Сергіївна Романюк
Date Deposited:	24 May 2024 07:46
Last Modified:	24 May 2024 07:58
URI:	https://elibrary.kubg.edu.ua/id/eprint/49037

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