Visual metaphor analysis: a relevance theory approach

Кравченко, Н. and Прокопчук, Марія Миколаївна and Мунтян, О. and Зверева, Марина Анатоліївна and Козачук, Андрій Михайлович (2024) Visual metaphor analysis: a relevance theory approach Amazonia Investiga, 13 (80). pp. 233-241. ISSN 2322-6307

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Abstract

The article proposes a method for analyzing visual metaphors using Relevance Theory tools, including ad hoc concepts, emergent properties, and meta-representations. It identifies the specific features of visual metaphor meaning inference as a multi-component structure based on the interplay of explicature, contextual assumptions, and implicatures from ad hoc properties of visually encoded source and target concepts. The study demonstrates that implicatures from the source domain concept's ad hoc properties, adapted to the target, form primary and secondary mappings between domains, checked for relevance against contextual constraints and meta-representations. A hypothesis is proposed and tested regarding the influence of domain visualization methods and processing focus on cognitive effort and achieving an optimal balance between effort and cognitive effects

Item Type:	Article
Uncontrolled Keywords:	visual metaphor; Relevance Theory; hoc concept; ad hoc properties; emergent properties; meta-representations; visualization method; processing focus
Subjects:	Статті у базах даних > Erih Plus Статті у базах даних > Index Copernicus Статті у базах даних > Web of Science
Divisions:	Факультет романо-германської філології > Кафедра лінгвістики та перекладу
Depositing User:	Андрій Михайлович Козачук
Date Deposited:	25 Nov 2024 11:54
Last Modified:	25 Nov 2024 11:54
URI:	https://elibrary.kubg.edu.ua/id/eprint/50338

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