Білан, Н.І. and Нетреба, Маргарита Миколаївна (2024) Integration of interactive technologies in the modern media sector Věda a perspektivy (10(41)). pp. 186-199. ISSN 2695-1584
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Abstract
In the process of training specialists in the organisation of press services, teachers of Ukrainian higher education institutions actively use interactive event modelling technologies, in particular to master the topic of event communication. This approach allows for the acquisition of practical skills in professional activities, in particular in organising events for the press (press conferences, briefings, press tours, etc.). The example of the educational and professional programme ‘Advertising and Public Relations’ proves the effectiveness of event modelling in the development of basic professional competences in higher education students. One of the most important components of the event communication technology is the information occasion. The key task of press services is to create conditions under which the vast majority of events become newsworthy. Therefore, the event modelling technology is aimed at teaching students to choose the type of event, identify and create a newsworthy event, optimally distribute roles, and model the entire process of a press event. The article highlights the step-by-step mastery of event modelling, which includes theoretical foundations, practical skills and analysis of the results of a recreated press event; the results of a student survey on the effectiveness of this method are analysed, which gives grounds to assert that event modelling technology provides better mastery of professional competencies compared to classical practical training in the training of future specialists in the fields of moderation, copywriting, speechwriting, management and journalism in general.
Item Type: | Article |
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Uncontrolled Keywords: | event modeling; interactive technologies; professional competences; press service; event communication |
Subjects: | Статті у періодичних виданнях > Наукові рецензовані журнали (входять до інших баз, крім перерахованих та Google Academy, мають ISSN, DOI, індекс цитування) |
Divisions: | Факультет журналістики > Кафедра реклами та зв’язків з громадськістю |
Depositing User: | Маргарита Николаевна Нетреба |
Date Deposited: | 12 Dec 2024 12:39 |
Last Modified: | 12 Dec 2024 12:39 |
URI: | https://elibrary.kubg.edu.ua/id/eprint/50608 |
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