Features of designer training within the media art educational discipline: guarantees of successful work in digital art and social networks

Брильов, Сергій Володимирович and Кузьмічова, Валентина Сергіївна and Колесников, В. В. (2025) Features of designer training within the media art educational discipline: guarantees of successful work in digital art and social networks АРТ-платФОРМА, 11 (1). ISSN 2708-5325

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Abstract

The article examines the features of preparing future designers within the framework of the “Media Art”discipline, aimed at developing professional competencies for successful activities in the field of digital art and social networks. The focus is placed on key aspects of the educational process that contribute to the formation of practical skills for working with media content, including modern approaches, tools, and teaching methods. The main digital technologies used in contemporary media art, such as video art, 3D mapping, interactive art, animation creation, and generative art, are analyzed. The article emphasizes the importance of integrating these innovations into the training process, ensuring that specialists' competencies meet the current demands of digital art.Particular attention is paid to the role of the "Media Art" discipline in developing skills for working with multimedia materials, including the creation of creative projects for social networks, which serve as an essential communication channel in the modern world. It is demonstrated how the formation of interdisciplinary competencies, combining artistic expression and technological knowledge, helps prepare designers to effectively solve tasks in the digital environment.The study highlights the importanceof implementing interactive teaching methods, such as project-based activities, participation in hackathons, workshops, and the creation of portfolios with real-world projects. This approach allows students to gain experience that closely mirrors the realworking conditions in the field of media art and digital design. Thus, the “Media Art”discipline plays a vital role in preparing specialists capable of creating unique content that meets the current demands of digital art, ensuring their competitiveness in the labor market.

Item Type:	Article
Uncontrolled Keywords:	media art; digital art; designer training; social networks; professional competences
Subjects:	Статті у базах даних > Erih Plus Статті у періодичних виданнях > Фахові (входять до переліку фахових, затверджений МОН) Статті у періодичних виданнях > Наукові рецензовані журнали (входять до інших баз, крім перерахованих та Google Academy, мають ISSN, DOI, індекс цитування)
Divisions:	Факультет образотворчого мистецтва і дизайну > Кафедра дизайну
Depositing User:	Сергій Володимирович Брильов
Date Deposited:	18 Sep 2025 09:26
Last Modified:	18 Sep 2025 09:26
URI:	https://elibrary.kubg.edu.ua/id/eprint/52978

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