Конорчук, Анастасія Сергіївна (2025) [Composition] Перший (бакалаврський). Шифр академічної групи: МЖб-1-21-4.0д. Дата захисту: 17.06.2025, Київський столичний університет імені Бориса Грінченка.

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Abstract

This bachelor’s thesis is devoted to the development and justification of the concept of the author’s media project on Instagram, «GASTROLUD» , aimed at using gastronomic diplomacy as a tool for shaping a positive international image of Ukraine and strengthening its cultural influence. The practical part of the study consists of the comprehensive development of the «GASTROLUD» media project. Its conceptual and semantic idea was formulated, which consists in presenting Ukrainian gastronomic culture as a multifaceted phenomenon capable of transmitting cultural codes and promoting intercultural dialogue. The mission, vision, and values of the project were defined, focused on promoting Ukrainian heritage and strengthening Ukraine’s position in the global cultural space. The structure of the project was worked out in detail, including the stages of planning, creating unique content (analytical reviews, exclusive interviews, creative narratives), and promoting it. The key characteristics of the media have been defined: an authorial journalistic approach, a focus on the historical and cultural context of Ukrainian cuisine, and high visual aesthetics of the content. A system of sections and a genre palette have been outlined. An analysis of the existing and potential target audience (dominated by Kyiv youth aged 18-24 and with a significant female share, but with the prospect of international coverage) has been conducted, on the basis of which strategies for content filling, audience expansion (including language adaptation and multi-platform support), and interaction with subscribers. The potential for project development and its practical significance were also considered.

Item Type:	Composition (Перший (бакалаврський))
Uncontrolled Keywords:	gastronomic diplomacy; cultural diplomacy; Instagram media; Ukraine’s image; international journalism; author’s media project; Ukrainian cuisine; cultural heritage; social networks; "soft power"; Ukraine’s brand
Шифр освітньої програми:	061.00.05
Шифр академічної групи:	МЖб-1-21-4.0д
ПІБ наукового керівника:	Терещук Віталій Іванович
Дата захисту:	17.06.2025
Місце захисту:	Київський столичний університет імені Бориса Грінченка
Subjects:	Qualification works of applicants > Міжнародна журналістика
Divisions:	Факультет журналістики > Кафедра міжнародної журналістики
Depositing User:	Анастасія Микитівна Івлєва
Date Deposited:	24 Mar 2026 09:30
Last Modified:	24 Mar 2026 09:30
URI:	https://elibrary.kubg.edu.ua/id/eprint/56723

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