Linguistic features of japanese advertising as a cultural phenomenon

Букрієнко, Андрій Олександрвич and Комарницька, Т.К. and Комісаров, Костянтин Юрійович and Наумова, Ю.С. and Вознюк, Г.А. (2024) Linguistic features of japanese advertising as a cultural phenomenon Ad Alta: journal of interdisciplinary research, 14 (1/XL). pp. 121-127. ISSN 1804-7890, 2464-6733

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Abstract

The article makes an attempt of interdisciplinary comprehension of the phenomenon of modern Japanese advertising as cultural, social, and linguistic phenomenon. Traditional features of Japanese advertising and methods of influencing consumers’ buying decisions are analyzed, with subsequent transition to research of English borrowings in Japanese advertising texts, as well as cultural implications of these borrowings processes.

Item Type:	Article
Uncontrolled Keywords:	Japanese advertising; culture; language; globalization; loanwords.
Subjects:	Статті у базах даних > Erih Plus Статті у базах даних > Index Copernicus Статті у базах даних > Web of Science
Divisions:	Факультет східних мов > Кафедра японської мови і перекладу
Depositing User:	Доцент Костянтин Юрійович Комісаров
Date Deposited:	01 Apr 2024 11:52
Last Modified:	02 Aug 2024 09:25
URI:	https://elibrary.kubg.edu.ua/id/eprint/48489

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