Language attitudes in the mass media: What attitude towards the Ukrainian language was formed by the Odesa media (2014–2023)

Кузнєцова, Тетяна Василівна (2024) Language attitudes in the mass media: What attitude towards the Ukrainian language was formed by the Odesa media (2014–2023) Zeitschrift für Slawistik (69 (3)). с. 453-479. ISSN 2196-7016

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Анотація

The article examines the issue of the representation of language attitudes in mass media texts. The focus is on the attitude towards the Ukrainian language manifested in the texts of Odesa online publications during 2014–2023. Content analysis of the popular internet publications of Odesa has been chosen as the main method of research. We focused on mass media materials that mentioned the concepts of “The Ukrainian language” and “The Russian language”. More than 700 media texts were analyzed in total. The research enabled us to identify the main models of attitudes towards the Ukrainian language in the analyzed media through the dichotomy of ‘ours – theirs’, which changed both in intensity and content. Conditionally, we can identify the date of the change in this dichotomy as the beginning of the large-scale invasion of Russia into Ukraine. During 2014–2021, a trend of ambivalent attitudes. After February 24, 2022, the language-based dichotomy ‘ours – theirs’ has changed its expressive power and clearly fixed its objects: as a rule, the Ukrainian language has become ‘ours’, whilst Russian – ‘theirs’. This, in its turn, has led to the displacement of negative evaluation rhetoric regarding the Ukrainian language in all the analyzed media. It was due to the political situation in the country and the change in many values of Ukrainians during the war.

Тип елементу :	Стаття
Ключові слова:	language attitudes; attitude towards the Ukrainian language; mass media space; media texts; context
Типологія:	Статті у базах даних > Erih Plus
Підрозділи:	Факультет журналістики > Кафедра реклами та зв’язків з громадськістю
Користувач, що депонує:	професор Тетяна Василівна Кузнєцова
Дата внесення:	30 Груд 2024 09:44
Останні зміни:	30 Груд 2024 09:44
URI:	https://elibrary.kubg.edu.ua/id/eprint/50178

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